Want

JOIN THE CLUB! 😂

Be authentically you –with me– in a no-judgment-zone, personality-driven space, and learn #allthings Squarespace & Web Design Business at your own pace!

Unprecedented access to a coach in a badass group, –without the expensive AF pricetag of a course or group cohort!

I love me a good course or program & have taken 30+ myself over the last 8 years, but...

PRICING!
They can be prohibitively priced for new freelancers –albeit, so many are actually worth that cost– but sometimes we can learn just as easily with the active guidance of a mentor, other like-minded people –& an assload of resources at our fingertips. Ami right? 🙌🏻

FINISHED?
These days, courses don’t have a great rate of completion. I mean, how many have YOU taken …that you’ve
NOT finished yet? 😬

WAIT TIMES…
Traditional groups associated with educational courses usually have 1x monthly calls, but if you can’t ask the Pro questions in between, ––that’s a LONG ass time to wait for help!

#Confessional

or black-hole of FB Group complaints:

“NONE of the FB groups I’m in are ‘hangout’ spots for me.”

Where are people like me? 🤔

“I often feel like I can’t be 100% myself in other groups.”

You too?! 🙌🏻

“I see the same questions in there all the time. I need to find more people like me!”

Same. 😬

“No self-promotion rules make it hard to share my wins sometimes.”

I know, right?! 😂

“A month is a long time to wait for answers & sometimes I don’t exactly have a ‘question’ –I have a situation.”

Yup. I feel that! 😄

see what’s inside!

Facebook Groups are…

  • dying a painfully slow death

  • increasingly irritating to use for business purposes

  • full of ads and notifications ––distractions!

  • subject to shutdown at any point, sometimes for no reason

  • moderated by Zuckerberg’s algorithms & all those damn ads!

So it’s time we got off FB + found a space where we can be our authentically unorthodox self, set our own rules, and make sure our members can actually find useful content inside!

 I HEAR YOU

I agree & I’m coming to the rescue!

Here’s the thing.
Those groups are often so… “profesh” right?

We tend to post timidly, hoping we’re not violating group rules. (ie: starting posts with “Admins, delete if not allowed!” –or ‘is it okay to say **** in my post?!’)

It’s time to “get real” and be ourselves so people are more likely to get to know the real YOU.

It’s also harder to find useful resources, content, related older posts, etc. because Facebook was never meant to be a long-term resource. Your news feed is designed to help you find “new” stuff, which means old useful stuff gets buried! (After all, it’s not called an “oldfeed.” 😏)

photo of Katelyn smiling, holding a pink coffee cup that says "I came, I saw, I made it awkward" with text beside her head that says, "that's me! (Katelyn)" and an arrow pointing to my head

 THE FIX:


Hop inside to find the kind of authentically unorthodox, true-blue & personality-driven mentorship designer community you’ve needed, but didn’t think existed.

Get a virtual hang-out space where you can learn from Katelyn & befriend other members!

And… all under the wing of a guide (thas’ me!) who’s probably been through “it” before, no matter what “it” is.

YOU’LL GET:

  • to share feedback as I build the web designer systems course (coming soon!)

  • monthly group calls with Katelyn to ask questions

  • personalized feedback (ANY time) on your questions via comments, DMs, or Loom videos

  • exclusive members-only resources & workshops

    • CSS Snippet & Development Resource library (55+ items & growing)

    • Club Resource Library (50+ items & growing)

  • live & pre-recorded guest expert interviews

    • Paige Hulse, from Creative Law Shop,

    • Sam Remboldt, from Color Palette Studio

    • Diane Whiddon & Heather Hathaway, on using AI to create custom website imagery

  • secret members-only discounts on templates (& fun merch, coming soon!)

  • to learn from the experiences of the collective group + Katelyn’s insights

  • some new business friends & support with group discussion, DMs, &/or

  • scheduled, unstructured co-working sessions to work through problems together as a group, or just quietly alongside (virtually) someone else!

  • way more access to Katelyn so you don’t have to wait for the monthly calls for the chance to ask your questions!

Upcoming Events in the Club

But, I can’t buy one more thing!

I get it –and I totally FEEL that too.
In fact, I’m pretty sure I tell myself that at the start of every year:

“No new courses or programs this year, Katelyn!”

And then end up like Steve Martin in this clip, where my budget is essentially Bernadette Peters’ character. 😂🤷🏼‍♀️

But THIS, …is not that.

This is just a resource & a group of potential friends.
Join when ya need it. Leave when ya don’t.
No long-term commitment, –unless you want one.

You’re in control, so you can actually honor your budget!

A funny clip from ‘The Jerk’ where Steve Martin might as well be me buying all the courses, and his wife is basically the equivalent of my annual education budget. (Skipped to 1:50)

The Club is right for you if…

👩‍💻 you’re a newer designer or freelancer

🫣 you haven’t established processes yet & need systems help!

🧐 you’d love to have reliable access to non-generic feedback

😩 you’re not sure if you’re doing anything right

😰 you’re having trouble with business basics, like pricing your services

😏 you want a Pro in your pocket!

🤩 you need a relatable online community of people like you

and it’s NOT right for you if…

block you have an established business already making $30-50k+/yr

block you don’t need or want a coach/guide/mentor

block you don’t want a community of like-minded people

block you don’t need feedback on whatever you’re working on

block you already know everything & don’t need any help

PICK YOUR ACCESS

FREELOADER
FAN CLUB

Join for free & get whatcha pay for–– some access & a peek!

  • More of a talk-amongst-yourselves vibe with occasional announcements & sharing free valuable resources so you stay in the know.

    Similar to a ‘free Facebook group’ experience, with all the things you like about FB including likes, comments, replies, networking & private DMs –without all the things you hate: ads, constant notifications, & distractions.

  • Every Monday our team will post a weekly mindset tip to start your week off with a dose of motivation or inspiration to get you through the week.

    Anything from sharing bits of my story, struggles I’ve gotten through, tips I can share from my experiences, and favorite quotes from other motivators & thought leaders I follow like Marie Forleo, James Wedmore, and more!

  • Peek without the full commitment! Use this link to try 2 weeks of access (minus Courses) FREE.

    (CC info is not required for the trial, which is why we can’t provide Course access for free trials.)

  • ✨ Cancel, upgrade, or renew your plan at any time right from within your account! You have full control over your Membership access without asking me for help. Join when ya need it, cancel when ya don’t.

    The only long-term commitment you have is whatever version you want to make!

  • ❌ No access to Courses

    ❌ No access to Monthly Q&A calls

    ❌ No co-working sessions

    ❌ No coaching or workshops

    ❌ No personalized feedback

    ❌ No weekly reflection prompts

    ❌ No Exclusive Resources

FREE

no strings or time limit
upgrade when/if you want
& NO long-term commitment

All-Access
MEMBER

Support inside the community,
+ unprecedented access to moi (Katelyn).

#nobrainer

  • COMING SOON!

    Every detail of my client process with tutorials & templates for everything I can possibly ‘hand off’ to you in a box. Including:

    • Client processes

      • Managing leads

      • Booking process for custom projects vs VIP Days

      • managing client hw

      • client gifting

      • client project timeline & processes

      • project offboarding (& transition to support period)

    • Project Pricing

      • profitable pricing methods

      • how to plan your yearly projects (& income)

    • Content Marketing

  • Group coaching calls that go beyond just Q&A.

    • The Calendar page lists all upcoming call dates/times where you can RSVP to let me know you’re coming, easily get the call link & add the call time/date to your personal calendar in Apple, Google, Outlook, or Yahoo.

    • Past calls will be in the same space and replay videos will be embedded in these calendar listings within 24-48 hours of the call.

  • These workshops will focus on teaching or walking through a topic together live with screen-sharing and Q&A afterward.

    Taking Requests:
    There’s also a simple form for submitting Workshop requests as you come across things you’d like to learn more about, such as:

    • software questions for Squarespace, ConvertKit, Dubsado, Canva, Illustrator, ThriveCart, Notion, ClickUp, and more

    • customizing something in Squarespace with CSS or a purchased plugin

    • how & what file formats to export for branding projects with clients (& my favorite way to do it FASTER)

  • A roundup of first or second-hand juicy golden nuggets (like someone’s AWESOME freebie or video, time-saving softwares), CSS code snippets, Project Management tool templates for either ClickUp or Notion, and even guest interviews.

    Exclusive members-only discounts for the Shop, including merch (coming soon!) and templates!

    You won’t find this stuff ANYwhere else!

  • The Discussion page is the main ‘living room’ space for all members to hang out, –whether it’s sharing funny & relatable memes, asking questions, or requesting personalized feedback.

  • It’s super important for us to be able to celebrate our progress, so there is a dedicated space for sharing your milestones, however big or small, AND a weekly reminder to reflect on what you’ve accomplished each week.

  • These (voluntary) sessions are available based on popularity within the group. I’ll open the meeting room by request so you can join with other group members, then I’ll duck out, you can remain & brainstorm together, troubleshoot, or just chit-chat over lunch. This is your show!

    It’s available to help foster actual friendships, community & networking.

  • ✨ Cancel or renew your plan at any time right from within your account! You have full control over your Membership access without asking me for help. Join when ya need it, and cancel when ya don’t.

    The only long-term commitment you have is whatever version you want to make!

$50/mo

get 1 month FREE with annual,
cancel or renew any time,
& NO long-term commitment!

Courses
ADD-ON

Access to the Courses by itself, without the community.

COMING SOON!
Every detail of my client process with tutorials & templates for everything I can possibly ‘hand off’ to you in a box. Including:

  • Web Design principle basics & best practices

  • Client processes

    • Managing leads

    • Booking process for custom projects vs VIP Days

    • managing client hw, timelines & processes

    • client gifting

    • project offboarding (& transition to support period)

    • support period processes

  • Project Pricing

    • profitable pricing methods

    • how to plan your yearly projects & income

  • Content Marketing (without social media)

    • all about my favorite client-finding method


$TBD



  • Membership plans are separate from Course plans, so you can choose which path is easiest for your budget and whatever you need help with most right now.

    ❗️ MORE DETAILS COMING SOON!

  • These regular calls give you a chance to meet other members, have group coaching &/or Q&A sessions each month, and give me a chance to check in and actually get to know everyone!

    Because these sessions can easily wander or cover more in-depth situations/questions, they tend to be anywhere from 1-4 hours, but you can duck out any time & catch the replay later.

    My goal is to make sure everyone’s questions are thoroughly sorted before we part ways for the month!

    HOW THEY WORK:

    These are live group video calls (with recorded replays). I will typically answer any pre-submitted questions first, then if there’s free time left over after that, I’ll take live questions on the fly or go through Hot Seat rounds where each person has a chance at the mic if they want.

    Each call replay is posted in the corresponding event post inside the event calendar to keep things simple.

  • Flexible group calls (or ‘breakout sessions’); not recorded, no workshop or training. Just space for members to hop on & hang out together to…

    • chat with other members, or bounce ideas off each other.

    • use them as accountability meetings to show up & work through stuff you need to do but are lacking the motivation necessary to actually do it 😂 #beenthere

    These will look & work differently depending on the group & how members want to use them, fluctuating as needed!

  • These can cover topics Members suggest, –or resources & tutorials I know will be helpful or am excited about (such as explaining new Squarespace features, teaching a ‘secret’ little-known hack in Squarespace, or other tools that are commonly used in service-based businesses such as Dubsado, ClickUp, Notion, ConvertKit, etc).

    There is an easily accessible form inside this event calendar where you can submit suggestions or requests, along with questions for the calls.

  • I’ve been in lots of programs over the years where monthly Q&As have definitely been the norm, but time doesn’t stand still between these calls & a month can be a long time to wait if you have questions NOW as you work on your business!

    For that reason, the Discussion page in the group is a space where you can ask questions whenever you have them and get help in between the monthly calls.

    I’ll respond with whatever format will be most helpful for your question, whether it’s a comment, DM, or Loom video made just for you!

  • No, I don't teach how to use Squarespace or the basics of web design in the Club. For that I highly recommend these courses (these are affiliate links, but they're also courses I've purchased & taken myself):

    • by Paige Brunton: these have periodic enrollment periods with waitlists in between

      • Square Secrets®* – how to design your own website + no-code tricks to design unique websites in Squarespace

      • Square Secrets Business®* – how to turn that knowledge into a web design business

      • Audience Academy – how to build an audience for your business; helpful, but not Squarepace-focused

    • or by Rache De Luna of SquareStylist: 

      • Standout Squarespace®* – it has two tiers, one for Foundations* only (almost no coding + process & Squarespace basics), or the full course which has a lot of coding + all the same basics & processes. If you start with Foundations, you can 'upgrade' to the full course if you want to finish the rest of it by just paying the difference, so there's no extra fees to add it later.

        • Standout is open for enrollment all the time, so you can join whenever you want


    I took all of those courses in that order, over about 4 years. I started with Paige's courses because they are code-free techniques; now I'm also a co-coach for her students & do the monthly Q&A calls with her in the Facebook group. Then in 2021 I took Rache's Standout Squarespace (full) course to learn more about how to code properly for Squarespace. 

    Both educators are incredible! Rache's course is extremely comprehensive & could be taken on its own, but Paige has a knack for keeping things simpler & less complex so deciding which course (or both, like I did) will work best for you, will depend on what learning style appeals to you most & whether you even want to learn any code.

    In the Club, for All-Access members specifically, it's more like ongoing support for your inevitable questions as you grow & learn through experiences. I assume the members have already learned the basics from a course like the ones I listed above, though they aren't required to purchase those specifically.

    The course I'm creating for the Club's All-Access members will be more process & organization oriented. Of course, the Freeloaders (free) membership in the group is always free & open to anyone, any time!

  • It forces you to put up or shut up. 😂 People who have a real dollar amount invested (not just their time) tend to get more out of whatever they invested in. More invested people will help me create a better learning environment for everyone!

    A subscription membership service like this also allows me to offer help to you at a much more affordable rate than a standalone course, it values my time spent in the group & creating content for it and it helps me recoup my own expenses to run the group itself.

    In a perfect world, I'd genuinely love for it to be totally free for everyone. That said, we’re not in a perfect world & like you, I also have bills to pay. Dedicating time to manage & help a group of people for free just isn’t a sustainable option for one person with a busy schedule. 😉

  • Probably! The Club’s platform is built using Circle.so and it currently supports payments in AUD, CAD, EUR, GBP, BRL, and USD!

  • Yes, of course! You're not locked into any long-term agreement if you don’t want to be. You can cancel, renew or change your Membership billing cycle whenever you need to, –no questions asked.

    The group is hosted by Circle, and it works with Stripe to process payments. Plans are managed inside your own Member account,which leaves me completely out of it & you have complete control.

    👉🏼 Find out how it works here.

  • Yep! If you use this link to visit the main group page, you’ll just create an account & login to get started!

    There’s no CC info required or no time limit on the Freeloader access to get inside; just hop in, poke around, & say hi!

    Upgrade your plan if/when ya want to switch your access level.

  • Yes, for Membership! This Freeloader invite link comes with 2 weeks FREE and reverts back to Freeloader only if you decide not to continue with payment. Freeloader Memberships are always free with no time limit.

    No credit card information is necessary! You’ll be reminded of when the trial ends & can choose to pay at that time if you want.

    When the time comes, you’ll be prompted to put in your payment information if you choose to stay or you can change your plan back to Freeloader-only and stay for free.

  • Absolutely! That’s kind of the whole point: I wanted people to have full control over when & how long they want to stick around because everyone’s needs & budgets are different!

    Memberships are paid month-to-month or annually specifically for that reason. When you pay annually you get 1 month totally free.

    Month-to-month means you can leave anytime you wish by canceling your membership from your profile’s billing area. You can change your billing cycle at any time!

  • Yes! Of course. Details of how that works here.

    Pick the plan that works best for your budget, and when it's time to cancel, you can manage your plan, billing information & billing cycle within your Member profile & account area, just like you can with Squarespace or any other subscription service.

    Prorated refunds for canceled annual plans are manual and issued by request due to system limitations.

  • Refunds are not issued for canceled monthly memberships. If you cancel your plan, you will retain access until the end of the current month, then your access will end & your plan will not renew or charge you again.

    If you change the billing cycle for your membership, you will pay a prorated amount, then your plan access will change immediately.

    If you cancel your Annual membership and you want a refund, you must request a pro-rated refund for the remaining months left on your membership, excluding the active/current month. Due to platform payment limitations, prorated refunds cannot be issued automatically.

    • For example, if you start in January & cancel in June, a prorated refund of your payment unused time in the Membership can be issued at the discounted annual rate, since part of the year's membership was not used.

  • Yep! From within your Member’s account, in the Billing area, you can select a new billing cycle at any time, as long as there are options to switch between.

    This allows you to try out the Membership for an affordable monthly rate, and then decide to switch between Monthly & Annual if you prefer not to have monthly payments.

  • Yes! Of course! And I’d be happy to have ya back!

    Restarting a canceled subscription that is currently still active (hasn’t reached the final cancelation date yet) can be done from the Billing area of your Member account with a couple of clicks.

    Renewing a canceled subscription that is currently inactive (past the expiration date), can also be done from the Billing area of your Member account with a couple of clicks.

    Unless you deactivate your account after you cancel, your Member account is still available to you upon login, just without access to the Membership content & rooms; this way you can manage your own Billing details whenever/however you like!

  • Circle (the platform this group is using) uses Stripe to process payments. The methods they accept for Circle membership payments are listed here.

Exclusive guest interviews, coupon codes, CSS snippets & more are waiting for you inside, RIGHT TF NOW!