Yay!! I’m so happy you’re excited ––and thrilled you’re here!! 🙌🏻😃

What to expect:
Depending on the time of year, I’m usually booked out 2+ months in advance for custom websites & other 1:1 services.

Also, because my business is now split between 1:1 services and education (1:many), I also take on fewer projects throughout the year, so my availability is truly limited & not everyone on the waitlist can be guaranteed a spot.

If you have joined the waitlist (by filling out the form):

• I’ll follow up with you when my availability opens back up again, so please just bear with me & sit tight for now. Thank you!

If you have not joined the waitlist, you can do that here if you’re okay to wait.

Once started, website design, redesign or migration projects take just 2 full weeks, depending on the scope. If branding is added, it can take 3 weeks total.

When you’ve officially booked into my schedule, within the week you book I’ll invite you to our collaborative portal where we’ll manage the project together.

There you’ll have access to guided materials that will help you establish your style preferences & communicate those with me, submit your copy (text/info) and content (images, logos, etc).

I want you to have at least 2 full weeks available prior to your project’s start date to complete the pre-project homework so you can work it into your day-to-day life without stress and have plenty of time to ask me questions as you work through it. The more thought you put into that material, the better job I can do for you!

➜ For Brand + Website packages: Week 1 is focused on the brand design, Week 2 & 3 are focused on the website design & launch + 30 days of email support after the project is over.

➜ For Website-only packages: Week 1 is focused on the initial design phase, Week 2 is focused on revisions & feedback, then we launch! + 30 days of email support after the project is over.

➜ Design Day packages are typically booked for just one workday, or half of a work day, and include a week of email support.

Custom Website basic process:
Guided content gathering & creation happens inside our collaborative portal, and includes a series of guided prompts, a questionnaire/workbook, and a Pinterest board for collecting initial visual inspiration & helping me figure out your style.

We only have between 3 and 4 meetings throughout the whole project, only 2 of which are mandatory/required. Otherwise, all communication happens inside the portal, switching back to email during the Support period & anything after that. This keeps everything related to the project transparent, organized, and in one single place for the best experience possible.

After the Design Day or Custom Website:
After the website has launched or the Design Day is over you’ll get a digital folder full of all things related to your project, that might include things like graphics, edited images, or new logos + a simple brand guide where applicable, etc. I give you EVERYthing I can possibly think of to make sure you have the best experience and a successful/easy transition to self-reliance after our project is done!

❶ A personality-packed Squarespace website that’s strategically planned to grow with you as your business scales.

❷ An online home you’re PROUD of and can maintain yourself with confidence.

❸ Tons of additional education throughout the process and a 1:1 training session to teach you how to use & maintain your website after it launches. I don’t just ask for your content, I also teach you why I’m asking & what that content will do for your website so nothing feels arbitrary & everything has a purpose.

❹ You also get all the final files created for your designs, in formats you can open without needing industry-standard designer software.

Yes. For website packages, a non-refundable initial payment of 25% - 33% gets you locked into my schedule & goes toward your overall investment. The remaining balance is split into payments with the last payment due right before the website launches.

For Design Days, you can pay in full when you book the day with me.

Why do I require an initial payment? I only work on 1 large project at a time, so when you book a website package, I block off our project date(s) on my calendar just for you and plan to focus on your project during that time. The initial payment shows you’re all-in and allows me to give that spot to just you, keeping me from juggling multiple projects at once & spreading myself too thin.

If during the call you indicated that you’d like to move forward, then I’d send the Proposal, Design Agreement, and Invoice within about 1 business day, usually.

After you have a chance to see the paperwork, you get to decide what to do next!

If you want to book a design spot with me, you’ll fill out & submit the Proposal (short form), read & sign the Design Agreement, then make the Initial Payment (25%-33% for website packages, 50-100% for Design Days) on the invoice to secure the spot which holds your spot in my calendar.

Within the week, I’ll send an early invite to our collaborative Portal area, so you can start on the ‘homework’ (content submissions) which guides you through submitting everything I need to build and design your website for you so we’ll be ready to rock & roll on your project’s start date!

If during the call you indicated that you’re not ready to work with me for whatever reason, then that’s a perfectly valid decision and there’s nothing further to do, because at this point there’s no commitment or agreement.

If you seemed undecided, I may follow up once or twice to check in & see how you’re feeling or answer any lingering questions, but I won’t be pressuring you to make a decision, I promise!

This has to be “the right fit” for both parties & if it’s not, I will 100% respect that. 😊

Nope! That’s not really a guarantee though, from anyone that doesn’t specialize in this exact thing.

This is 1,000% a long-game strategy. Despite what you may have heard, ranking on Google searches requires strategic & consistent effort over time or buying strategic regular ads (not recommended for newer businesses, otherwise you could always be paying for your traffic).

I'm not an SEO (Search Engine Optimization) expert, but I have achieved page 1 rankings for specific keywords I chose to associate with my business & website, which means I know the basics and will implement that for you as I build your website, which is just best practice.

If your goal is to be high-ranking on Google searches, I'd plan to hire an SEO expert or plan to use a reputable SEO tool in an ongoing capacity as these things do take time to see results.

Some reputable SEO options I feel comfortable recommending are:

❶ SEO Space* - In 2023 a “Yoast” style Chrome extension launched designed specifically for Squarespace websites! It now includes site-wide audits, and a 20+ point checklist & interactive scan of any page to help you with DIY SEO implementation, for a very affordable monthly rate. Designed by Henry Purchase, expert & owner of Rough Water Media, an SEO agency.

Want to learn more about SEO?
• Check out the Blog from SEOSpace
• Check out Henry’s YouTube channel
• Check out Henry’s free Workshops

❷ RoughWater Media - offers both done-for-you SEO services and content marketing services.

All of that can be done through Squarespace (recommended)! But if you already have a domain elsewhere, don't fret. I can transfer it to Squarespace for you, so that you're billed from the same company each year for your renewal & can manage it all in 1 place.

OR, I can just “point it” (connect it) to your new Squarespace website, if you'd like to keep the domain wherever you purchased it.

Does any of that sound murky and confusing to you? Then don't sweat it; I'll do everything I can FOR you to keep this as simple as possible.

Yes. Squarespace charges a fee for their hosting plan & domain. That fee is not covered in my design package & you will be responsible for maintaining it in order to keep your website live. To see what Squarespace currently charges, you can take a look here.

I don’t charge any ongoing fees once your agreed-upon design package is paid in full.

The only circumstance where there may be additional charges would be if you specifically want me to help you with your website on an ongoing basis and that would require a separate agreement; those details would be worked out with you per situation and my availability.

There aren’t any additional costs, unless:

✔ you DON’T already have your website’s legal policies ready to go, in which case, legally you are required to have a Privacy Policy, and it’s recommended to also have Terms & Conditions and client agreements for each aspect of your business. Learn more about that here in #3 of that list.

✔ you change Squarespace plans (upgrade) or add features to it, such as Member Areas, Squarespace Email Campaigns, Video hosting, etc.

Or if you add other services outside of Squarespace to connect to your site, like:

✔ an email marketing service, such as Kit/ConvertKit, FloDesk or MailerLite

✔ paying for an SEO expert/tool to optimize or maintain your site for a higher Google ranking

✔ buying a branded email address through Google Workspace

✔ paying for an online scheduler like Acuity or Calendly

✔ using a CRM (like Dubsado) to manage clients in service-based businesses

✔ using a Project Management tool to manage projects or production processes, though many of these have good free plans.

✔ want to set up a membership outside of free services like Facebook, & choose a paid service like Circle.so or Mighty Networks

You can learn more about many of these extra tools/software and read my reviews.

I only work on 1 large project at a time, so when you book a project with me you know you have my full & undivided attention.

The financial investment is big for several reasons, but mainly because:

✔️ you’re investing in my specialized skill set, which has been honed for over well over a decade (since 2006)

✔️ it’s a very time-intensive project, requiring a full 80+/- hours of actual design work with more time included for your post-project support, and even more pre-project time spent reviewing your content submissions to make sure I’m able to ‘step into your shoes’ and design as if I’m you (but with my skill set). There are 1,000 things to get done in a short time frame & 1,001 to teach you so you feel empowered when you disembark on your own voyage after the site launches! 😉

✔️ I also need YOUR mental & emotional investment in order for me to do the best job possible for you, so essentially you’re putting your money where your mouth is!

✔️ I focus on your EXPERIENCE just as much as the design itself, –soooo this ain’t Fiver or Upwork.

✔️ um…not to sound cocky, but I’m also f*ckin’ awesome. So if you love me and my style then working with me is the only way you can get that. #oneofakind 😉

After your final payment, I will upload them into a folder online and send you the link so you can download them from wherever you are.

If you also want a hard copy, that's available too, upon request, but there will be a shipping fee to send it to you.

I work best with female entrepreneurs who are a little unorthodox, have a bit of extra ⏯ flair, (sense of humor), who run personal brand businesses, and are at least a little tech-savvy (i.e. you have a smartphone/laptop/desktop you use frequently for everyday tasks & have an email account you check often).

I know that’s oddly specific, so if you’re not sure that’s you and you’re dying to work with me, book that Discovery Call when I send the link, so we can get a chance to chat & see if we’re a good fit to work together. 😁

If you got this far, I’m guessing you’re not itching to DIY anymore, –but yes, you totally could!

What I often see though, is that people who do DIY their sites still aren’t happy with the outcome MONTHS into their DIY-design, and they just want to hand it off to someone else to finally get it done because they’re still tweaking to no avail. So it just depends on what your goals are, what your vision is & whether you think you can achieve that yourself.

But I know that’s not the answer you were hoping for. 😂 If you need more insight, make sure you read this post, When to DIY, buy a template, or hire a designer.

Write it down to ask during your free consult call, or ask me your question here! There’s no such thing as a dumb question ‘round here. 😉