Building an impactful community with both free & paid resources
I’ve talked about my badass Dubsado (CRM) and Business Coach guru-slash-friend, Colie James, in several previous posts like Streamlining My Client Processes, but in this episode of the Business-First Creatives podcast we’re talking about memberships and how I almost accidentally created one that I love!
This is what Colie says about our episode:
“Community memberships are wonderful for creating a recurring revenue stream, but something Katelyn Dekle does sparked my interest. Inside of her Club, a membership for business owners, Katelyn offers both a free and paid tier. She saw value and benefits of serving the needs of both audiences by offering them separate benefits and access within her Club.
Listen in as she shares how she set up her membership on Circle, what tips she’d give to you, and how she’s attracting her members.”
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The highlights…
[1:04] Get to Know Katelyn
[2:13] How the Membership Started
[3:12] Attracting Entrepreneurs
[4:30] Free vs Paid Plans
[6:22] Who Katelyn Attracts
[7:23] SEO, Blog Content, and Conversion
[11:10] Converting DIYers to Done for You Clients
[17:40] Hosting a Membership on Circle
[20:17] Drawbacks of Circle
[22:10] Goals for the Membership
[28:42] Tips for Launching a Membership
[33:31] Revising Offerings
Go listen & subscribe to Colie’s podcast anywhere you listen to podcasts!
You can also go read the full interview transcript from her episodes show notes.
